Mixed tocopherols are used by food & beverage and feed manufacturers to meet the global consumer demand for vitamin E-rich products. Mixed tocopherols are widely used as a source of vitamin E by pharmaceutical and dietary supplement manufacturing companies. The mixed tocopherols market is diversified and competitive, with a large number of players, including large conglomerates, mid-tier companies, and start-up firms, though the market is dominated by a few large players. The global market is witnessing a shift, due to rising customer concerns for a balanced diet and growing incidences of chronic diseases. Food & beverage and feed manufacturers have been fortifying their products with mixed tocopherols to enhance their health benefits.